For owners and sales leaders in Thailand

Turn your sales team into a TikTok live-selling team

TikTok sends a live to new people for as long as it is on air. When each salesperson can sell on live, each one becomes another storefront, built from the team you already have.

A corporate client's live team presenting a product on camera in a live room our team set up

The live room our team set up for a corporate client

Book a Discovery Call

The lives run in Thai, for Thai buyers, and we train your own team to run them. The call is in English with Kantawee Saengsai, about your products, sales team and goals.

What most people assume

Why do so many organisations still overlook live selling?

Mention live selling and most executives picture the same thing. So one of the widest-reaching channels a business has gets left empty.

“Live selling is for small online sellers with a shopping basket.”

For an established business, a live lets one salesperson meet many times more new customers than waiting for people to walk into the store. It works for everyday products and for high-value ones, right up to luxury cars.
“We have no followers, so nobody will watch.”

TikTok keeps putting lives into the For You feed of people who don't know you yet. You don't need followers before you start.

Paeri selling clothes on TikTok Live while viewers comment and order during the live

How TikTok Live reaches people

A storefront has a radius. A live doesn't.

A shop only reaches the people who pass by. Every time a salesperson goes live, TikTok sends that live to new people across the country, sometimes beyond it. It is like opening another virtual storefront through one phone screen.

A storefrontsells only to people near the shop, while it is open

One live, one screenTikTok sends the live to new people across the country for as long as it is on air

1
A salesperson goes live
No need to build followers first
2
TikTok puts the live in the For You feed
of people who have never heard of your brand
3
The longer people watch, comment and tap hearts
the more new people the system sends to the live

An asset you already have

Your sales team is a thousand branches you haven't opened yet

Most organisations have something online shops don't: a large team of salespeople who already know the products well. If each of them can run a live, each one is another storefront. A sales team of 50 that goes live once a day is like opening 50 new storefronts every day, without renting another square metre.

A new growth curve
Growth from the people and products you already have (New S-Curve)
A new sales channel
Works alongside your stores and your existing sales team (New Channel)
Sell nationwide
Your sales team's reach is no longer limited by location or opening hours

Where organisations get stuck

You know live selling works. Where do you start?

Tell the team to go live on their own and it goes quiet within a few weeks. Getting people's attention and building a real business from lives means getting three things right first.

01
Getting started
Which products suit a live, who on the team should be on camera, and what room, equipment and accounts you need.
02
Training the team
Salespeople who are great in the store freeze on camera: no script, no idea what to say next, and no idea which words the platform bans.
03
Working with the algorithm
Getting the system to send your live to new people, keeping viewers watching, turning viewers into customers, and measuring every live.

Case study in Thailand

A leading luxury car dealership in Thailand: luxury cars sell on live too

Everyone said luxury cars can't be sold on a live. Buyers need to see the car in person and talk to a salesperson face to face.

We worked directly with the CEO and reskilled the whole existing sales team: practice on camera, scripts, the live room, and a TikTok set-up that sells without getting banned.

Within a year, live became the dealer's main channel, with a steady flow of customers coming in from lives. Today the dealer is among the leading dealers in the group and a leader in online media, with the same sales team it already had.

StartA strong showroom team that had never gone live
Building the teamReskilled the whole sales team, working directly with the CEO
Within a yearLive became the main channel
TodayAmong the leading dealers in the group

Sales team in suits getting ready to go live in a luxury car showroom

Salesperson filming a live walk-through of the showroom on a phone gimbal

Live screen: a salesperson points at the camera while a viewer comments that they have booked a car

Large organisation

They already had a live team. Sales overtook it in the first month.

Interpharma is a large organisation that already had a hired live team. We built a live-selling team and ran their TikTok for one year.

In the first month, sales overtook the incumbent team the company had already hired.

StartA large organisation with a hired live team
What we didBuilt the live-selling team and ran TikTok for one year
First monthSales overtook the incumbent team

Talent we trained ourselves

From night-shift nurse to No. 1 live seller in fashion

Paeri grew up in Chiang Rai and came to Bangkok to study nursing, then worked night shifts at a hospital. Alongside that, she quietly studied with us in our late-night classes.

When she left nursing to sell on her own, it was messy. She had to move, was once told to leave her condo because her lives were too loud, and had nowhere to keep stock. Then she worked out how TikTok Live works.

In December 2023, Paeri became the No. 1 creator in the fashion category, with 4.9 million baht in live sales that month.

Today Paeri works in the LiveSquad team. The method we used to train her is the same one we use to train live sellers for organisations.

StartA night-shift nurse who had never sold on a live
Training with usLate-night classes, then going live every day
Dec 2023No. 1 in fashion · 4.9 million baht in sales
TodayPart of the LiveSquad team

Four screenshots of Paeri's TikTok lives selling fashion, each with the shopping basket

Daily top creators table for the fashion category, with the pearypie.review account in first place — No. 1 in fashion, Dec 2023

Shop data for 1 to 31 December 2023: GMV 4.9 million baht and 23,900 orders — Sales, December 2023

Where live selling started

We went to the source in China and brought Chinese-style live selling back to Thailand

China is where live selling grew into a full industry. We went inside live rooms and the control rooms that run several lives at once, and sat down with the teams behind live-commerce companies there.

The live schedules, scripts and team structure LiveSquad uses come from what we saw there, adapted to TikTok and to Thai buyers.

Computer screen showing several live rooms at once, with each room's viewers and comments — One screen running several lives at once

Our team meeting a live-commerce company in China, with a large screen showing several live rooms — Meeting the team behind the control screens

How LiveSquad works

We work in the live room with your team until they can run lives themselves

We start from your products and your sales team, then work through it together one live at a time, from choosing who goes on camera to reading the numbers after each live.

1 · Set up the system
- Pick people from the sales team and split on-camera and back-office roles
- Set up the room, backdrop, lighting and sound so you can go live every day
- Brief the team on platform rules before anyone goes live
2 · Plan
- Choose the products and offers that suit a live
- Live schedules, scripts and promotion formats learned in China
- Run lives alongside ads and wide search-keyword coverage
3 · Implement with your team
- Hands-on training in the real live room
- Read the numbers after every live and adjust together
- Expand to Facebook and Instagram, or add people and live rooms

Track record

Who has the team worked with?

The same team advises and trains government agencies, private companies and business owners across Thailand.

Government

Kantawee Saengsai on stage at OSMEP's Transforming SMEs programme, the screen showing a session on managing finances with AI

OSMEP (สสว.) · SME AI Transformation

Advisor and trainer, helping more than 10,000 SME owners across Thailand transform their businesses

Kantawee Saengsai speaking on stage at the Department of Industrial Promotion's Success Case event

Department of Industrial Promotion (DIPROM)

Advisor, and speaker at its Success Case event

DEPAAdvisor and trainer for business owners nationwide
ETDAExpert panel on e-commerce and digital marketing
Thai E-Commerce AssociationAssociation committee member
Thammasat UniversityAI guest lecturer on a master's programme
NIDAAdvisor to the innovation centre

Private sector

Interpharma

Built the live-selling team and ran TikTok for one year; in the first month, sales overtook the incumbent team

Pruksa Holding

Holding-level consultant across several business units in the group, in consulting and training

YDM Thailand

In-house TikTok training and social commerce advice

SME owners

Sungai Kolok

Training for SME owners in an OSMEP programme

Chiang Rai

Transforming SMEs: upgrading businesses with AI

Business owners holding certificates in a group photo on the Department of Industrial Promotion stage

Certificates for business owners

A course run with the Department of Industrial Promotion

Training

Private training

Personal Brand Monetization for influencers and creators

Algorithm Era

A workshop on social media algorithms and TikTok

Project lead

Kantawee Saengsai (Tum)

Founder of ConsultingThai

SME owners trained with OSMEP and DEPA: 10,000+
Government agencies, institutions and associations worked with: 7

Before you book

Questions decision makers ask

Are the lives in English or in Thai?

In Thai. The lives are for Thai buyers on TikTok in Thailand, so your Thai-speaking salespeople are the ones on camera. This page and the Discovery Call are for the people who decide, and the call is with Kantawee Saengsai, in English.

Do you host the lives for us?

No. LiveSquad is not an agency that hosts lives on your behalf. We train and build your own team: choosing products and presenters, setting up the live room and accounts, training salespeople on camera with scripts, and reading the numbers with you after every live until your team can run lives itself.

Which organisations is LiveSquad for?

Organisations in Thailand that already have a sales team and products that sell, such as dealers, retailers and direct-sales companies, with management ready to back it and measure results. A foreign-owned brand or regional office with a Thai sales team fits the same way.

Can high-value products sell on a live?

Yes. A leading luxury car dealership in Thailand reskilled its existing showroom sales team with us. Within a year, live became its main channel, and the dealer is now among the leading dealers in the group and a leader in online media.

Are sales results guaranteed?

No. Results differ by organisation, depending on the products, the team, the marketing budget, how consistently the team goes live and market conditions. No sales results are guaranteed.

How do we start?

Book a Discovery Call. You answer a few short questions about your products and sales team on consultingthai.com, then pick a time. On the call we look at where live selling would fit and walk you through the case closest to your business.

First step

How big a new growth curve (New S-Curve) could live selling be for your organisation?

On the Discovery Call we look at your products, sales team and goals, show where live selling would fit, and walk you through the case closest to your business. The call is with Kantawee Saengsai, in English. If it isn't a fit yet, we'll tell you plainly.